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KANSAS CITY, MO -- The American Gelbvieh Association (AGA) is hosting a commercially focused educational symposium, titled "Cattlemen's Profit Roundup" on Saturday, Dec. 12 beginning at 10 a.m. at the Embassy Suites Kansas City-International Airport in Kansas City, MO. Cattle producers from all segments of the industry are invited to attend this free event that will feature industry-leading speakers. A free beef lunch will also be served during the event.

The "Cattlemen's Profit Roundup" speaker lineup starts off with keynote speaker Ronnie Green, Ph.D., vice chancellor for the Institute of Agriculture and Natural Resources and interim senior vice chancellor of Academic Affairs at the University of Nebraska-Lincoln.

Green's opening address will be followed by the first educational panel titled "My Cows Last a Lifetime: Giving Your Cows the Maternal Edge". This panel includes Bill Tucker from Tucker Family Farm, a commercial cattle operation in Amherst, Virginia; Larry Kuehn, Ph.D., research geneticist at the U.S. Meat Animal Research Center; and Kelli Retallick, data services coordinator at the American Gelbvieh Association. This panel will be moderated by AGA Commercial Marketing Coordinator William McIntosh.

The second panel of the day is entitled "Worth My Weight in Gold: Multiplying Dollars Available for Cattle at Each Stage of the Supply Chain". Speakers included on the panel are Scott Hamilton, Hamilton Farms in Hitchcock, South Dakota; Brian Bertelsen, vice president of field operations at U.S. Premium Beef; and John Butler, CEO of Beef Marketing Group. Angela Vesco, commercial marketing specialist with the AGA will moderate the panel.

"The AGA staff is pleased to assemble an expert speaker and panelist group to engage in topics from increasing cowherd efficiency to maximizing cow output and ultimately increase likelihood of profit. Anyone interested in the beef business is welcome to attend and engage in a conversation aimed at maximizing potential of their respective cowherds," says Myron Edelman, AGA Executive Director.

The "Cattlemen's Profit Roundup" is being held during the 45th Annual American Gelbvieh Association National Convention. For more information about the "Cattlemen's Profit Roundup" please visit www.gelbvieh.org or call 303-465-2333.

The American Gelbvieh Association is a progressive beef cattle breed association representing 1,000 members and approximately 40,000 cows assessed annually in a performance-oriented total herd reporting system.

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