LANSING, MI -- The third annual report from the Michigan Wheat Program is now arriving in wheat farmers’ mailboxes. Entitled Annual Report 2014-2015: Strategy for Winning with Wheat, the 24-page report highlights the education/communication, marketing and research goals and progress of the five-year-old wheat check-off.
“Very early on, our board – most of whom are the original board members appointed by the Governor in 2011 – worked with stakeholders to develop a strategic plan for wheat,” said Michigan Wheat Program chairman David Milligan, a Cass City wheat farmer. “We have followed that plan as this report will show. It is impressive to see all that has been accomplished in the first years of the program, even for us on the board.”
“The Michigan Wheat Program has already invested in 50 single- and multi-year research projects, and 19 of them, which were funded last year are detailed in this year’s Annual Report to the growers,” Milligan said. “We’ve held workshops that educated more than 500 wheat farmers just last year, and our communications program really took off in 2014-2015 with the re-launch of the website and the edition of the e-newsletter, Wheat Wisdom.”
In addition to concise research summaries, the 2014-2015 Annual Report highlights:
• The big change in USDA RMA crop insurance achieved by the wheat check-off for ‘falling number’ losses;
• Wheat farmer perks including free services from MSU’s Plant Diagnostic Lab and MAEAP verification financial incentives;
• Summer Field Day 2015 and the 2015 Winter Grower Meeting;
• Relaunch of the miwheat.org website;
• The new Wheat Wisdom e-newsletter for Michigan wheat farmers;
• New Michigan Wheat social media including YouTube and Facebook platforms;
• The 2014-2015 expenses;
• And the 2014-2015 board and officers.
Copies of the Michigan Wheat Program 2014-2015 Annual Report will be hitting mailboxes of all wheat growers in Michigan. The report may also be seen on the program’s website at www.miwheat.org under the “About” tab. (Both previous annual reports from the Michigan Wheat Program are also located here.)
To request a printed copy email Executive Director Jody Pollok-Newsom at firstname.lastname@example.org. Or call MWP at 888-WHEAT01 (888-943-2801).
“Describing all the work that we have done on behalf of Michigan wheat growers in 24 pages, has been likened to putting 10 pounds of flour in a 5-pound sack,” said Jody Pollok-Newsom, Executive Director of the Michigan Wheat Program. “We believe our focus on strategy, innovation and working with our partners have moved us from a start-up organization to an effective farmer organization looking out for the needs of the wheat farmers in the state.”
The Michigan Wheat Program is funded by nearly 8,000 farmers who grow wheat in 50 of Michigan’s 83 counties. The Michigan Wheat Program board seeks to promote the state’s wheat industry by funding and supporting the strategic priorities of wheat farmers working with input suppliers, seed producers, millers, end users and consumers. Research on wheat production practices and grower education has been an early priority for the organization.