Google attacks beef with new sustainability search tool
How many times have you asked someone a question or wondered about a topic you aren’t familiar with and thought, “I’ll just Google it.”
What was once regarded as a trustworthy search engine to bring knowledge right to our fingertips at the speed of light is now a convenient tool that has been manipulated to present views.
Suppression of information and elevating the preferred point of view seems to be more the norm than the exception to the rule and a quick browse on any topic comparing Google to other competing search engines will often yield much different results, leaving one to question the reliability of those who research topics by googling it.
Unfortunately for agriculturalists, Google is often the preferred mode of research and education on food production. Forget talking to real life farmers and ranchers. The experts in agriculture are often far away from the field or the feedlot and the narrative is often laced with anti-agriculture agendas.
In recent news, Google announced it is adding new sustainability features to help consumers make more sustainable options.
According to Tech Crunch, “The search giant will start showing the annual fuel cost for cars in search results to help people who are in the market for a new car. Google will also show emissions estimates for cars, so you can get a better understanding of how a particular car model you’re interested in compares to similar ones.”
What’s more, “If you’re in the market for an electric vehicle, Google will soon show estimated costs, range and charging speeds for different electric vehicles. You will also be able to quickly find public charging stations nearby that are compatible with the specific electric vehicle you are looking to buy, which should make your purchasing decision a bit easier. Users in the United States will also soon see available federal tax incentives on search when looking to make the switch to an electric vehicle.
Of course, they couldn’t ignore the topic of food and production agriculture in their sustainable search engine.
Per the article, “The search giant is also adding ingredient level emissions information when you search for recipes. Soon, when you search for certain recipes like ‘bean recipes’ or ‘broccoli chicken,’ you can see how one ingredient compares to others. For example, you can compare the average greenhouse gas impact for beef versus lamb. The information that is displayed is sourced from the United Nations, Google says. The feature will soon be available worldwide to English language users.”
The jargon used and the concept presented really fit into the new corporate mode to measure ESG scores (environmental, social and governance issues). We’ll soon see an onslaught of virtue signaling with mega companies promising consumers to be green and focused on social justice issues.
Google shows us exactly what the future looks like.
In a press release, National Cattlemen’s Beef Association President Don Schiefelbein said, “Google is using its billions of dollars of resources to target cattle producers and ignore the science that demonstrates beef’s sustainability and value to the environment. Cattle producers have a demonstrated record of continuous improvement, which has led to the United States recording the lowest global greenhouse gas emissions from beef while contributing to food security for the world. Additionally, cattle production protects green space, upcycles grass and forages, and provides consumers with a lean protein source packed with essential nutrients. Google should seriously reconsider this feature.”
Without meat, dairy and eggs, the world will be sorely lacking in nutrition.
I urge companies like Google to stop comparing apples to oranges when it comes to emission scores.
Amanda Radke is a South Dakota rancher, a writer, and motivational speaker, specializing in the beef industry, social media and consumer trends. Contact her at firstname.lastname@example.org.