Kroger, UDIM work to boost milk supply
NOVI, MI – One gallon of milk – that’s how much milk Michigan residents who rely on food banks for meals receive each year. This number compares to the 68 gallons recommended by the USDA.
The Kroger Co. of Michigan and United Dairy Industry of Michigan (UDIM) hope to increase that number during the “Great American Milk Drive,” which began Wednesday, August 2 and continues through August 30. During that time, Kroger shoppers can purchase $1, $3 and $5 dollar icons at registers in all 125 Michigan Kroger stores.
One hundred percent of funds collected will benefit local food banks and food rescue organizations, which will purchase Kroger’s 100 percent Michigan milk for distribution to hungry individuals and families. Kroger and UDIM will multiply the funds raised and the gallons of milk provided, with each matching contributions up to $20,000.
The Food Bank of Eastern Michigan, Food Bank of South Central Michigan, Food Gatherers, Forgotten Harvest, Gleaners Community Food Bank of Southeastern Michigan and Greater Lansing Food Bank will receive money collected during the campaign.
”Milk is essential to a healthy diet and provides high-quality protein, calcium and vitamin D,” said Rachel Hurst, public affairs manager for Kroger Michigan. “Kroger welcomes this opportunity to partner with UDIM and area food banks and food rescue organizations to increase the supply of milk to hungry neighbors during the fifty-year anniversary of Kroger’s Michigan Dairy.”
“One in six Michigan families struggle to buy food,” said Sharon Toth, MPH, RD, chief executive officer of United Dairy Industry of Michigan. “Programs like the Great American Milk Drive raise awareness of the need for milk on an on-going basis through the food bank and food rescue system.”